A Digital Marketer and available for coffee

Bringing strategy, creativity, and analytics together to build digital experiences that grow brands.

Blending creative vision with data-driven execution.

Hi, I’m Brian Tidwell — a digital marketing professional with over a decade of experience building, optimizing, and scaling online ecosystems for global brands.

My approach combines strong UX instincts, strategic storytelling, and analytics-backed decision-making to create experiences that not only look great but drive measurable growth.

I’ve led web strategy, SEO, and digital operations for companies like Hexagon AB and Georgia-Pacific, managing everything from large-scale site launches to cross-channel campaigns.

What I bring

Other than belly laughs and excellent music taste, here’s what I bring to the team:

Website management

Optimizing site content and structure through CMS, tagging, and performance tuning. Blending creativity with technical precision to deliver seamless user experiences.

SEO expertise

Driving visibility through keyword research, metadata, alt text, and competitive insights that strengthen organic reach and ranking.

Project management

Keeping projects on track with tools like Wrike, Jira and Workfront —coordinating tasks, timelines, and teams to ensure smooth, on-time delivery.

Analytics support

Transforming data into insights with tools like Google Analytics and Power BI — uncovering trends, telling stories through metrics, and translating results into clear, actionable strategies for stakeholders.

User flow and strategy

Designing intuitive pathways that guide users from curiosity to conversion. Mapping how, where, and why people engage—and optimizing every step.

Water cooler talk

Expert in driving conversations around the latest HBO series, upcoming concerts, and fantasy football sleepers.


Shaping the User Journey with Intention

Each page, pathway, and design choice works together to make the digital experience effortless and effective.

Information architecture

  • Keep the user journey at the forefront of every decision
  • Simplify complex site structures through phased planning
  • Visualize ideas with clear site maps and layouts
A visual representation of a website structure for 'Hexagon LIVE Global 2025', showcasing various sections such as 'Attend', 'Learn', 'Speakers', 'Become a sponsor', 'FAQ', and 'Register'.
Screenshot of event web page

Landing page design

  • Craft intuitive, user-focused experiences
  • Partner closely with designers, copywriters, and web teams for cohesive builds
  • Drive engagement through strategic CTAs and conversion-focused design

Brian is one of those rare team members you can trust completely — he consistently delivered high-quality work, met deadlines, and solved problems before they even landed on my desk.

– K.T., Former Manager


Brian was a dependable, reliable presence on the team, and consistently showed initiative when problem solving or improving processes.

– Louise, Team member


Brian is an absolute pleasure to work with — he made the agency/client relationship seamless, fostering honest and open collaboration that allowed us to achieve great things together.

– Steph, Agency partner


Did I mention Demand Generation?

Always climbing new performance peaks—one A/B test at a time.

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